The story of the Nissan Qashqai - 10 years on from launch

Added: 21 November 2017

Nissan Qashqai

The first crossover SUV

It’s been ten years since Nissan introduced the first SUV crossover to the market and Nissan have every reason to celebrate this milestone. The Qashqai, now seen as a pioneer of the crossover segment, has changed the automotive industry and its car-buying consumers for good.

Going back a decade there wasn’t a car available to consumers that could successfully blend the practicality and desirability of an SUV with the size, efficiency and dynamic performance of a compact hatchback. Nissan went on to fill this gap with the birth of the Qashqai and in doing so they delivered on their brand promise - innovation and excitement for everyone.

To mark the Qashqai’s 10th anniversary, Nissan released some of the numbers which have made it Europe’s best-selling crossover. Most notably out of the bunch is the impressive 2.3 million sold throughout Europe and also the 21 rival models that have been released since its launch in 2007!

Here are some of the other figures which have made the Qashqai such a success story for Nissan.

The Qashqai success story in numbers

3.3 million – Qashqai sold globally since February 2007, when the car first went on sale.

2.3 million – Qashqai sold in Europe over the same period.

75,000 – The number of ‘continuous quality assurance’ tests Nissan engineers have carried out on the Qashqai since 2007.

45,000 – An estimate of how many jobs in Europe are supported by the Qashqai, across Nissan’s facilities and with suppliers.

2,708 – Parts in a second-generation Nissan Qashqai.

2,015 – The year in which the Nissan plant in St Petersburg, Russia started to build the Qashqai, to keep up with customer demand.

600 – Number of days which the Nissan Qashqai’s audio system was played at full volume, to ensure it sounds crystal-clear all through the car’s life.

226 – Companies which supply parts for the second-generation Nissan Qashqai.

99 – Countries where the Nissan Qashqai is currently on sale.

81 – Major awards which the Nissan Qashqai has won since its launch 10 years ago.

62 – Seconds that it takes for another new Qashqai to roll off the production line at Nissan’s state-of-the-art plant in Sunderland, UK.

21 – Months it took the second-generation Qashqai to sell 500,000 units. No other British-built car has reached that total so quickly.

19 – Countries in which the Nissan Qashqai has been voted ‘Car of the Year’.

10 – Years since the original Qashqai was launched.

5 – The number of model variants sold so far. They are first-generation Qashqai (launched 2007); Qashqai+2 (2008); Qashqai minor change (2010); Qashqai+2 minor change (2010); all-new second-generation Qashqai (2014).

1.5 – the size of the diesel engine, in litres, of the most popular version of the Qashqai. Mated to a two-wheel drive and a six-speed manual transmission, and finished in Pearlescent Black in N-Connecta grade, it’s the top-selling model.

1 – When it comes to crossovers, Qashqai was the first. Nissan invented the segment and remains Europe’s best-selling crossover.

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